Improve long-term fun and engagement
Optimize your game‘s engagement over the long run
PlaytestCloud's longitudinal studies are playtests that run for multiple days, simulating the experience new players have after downloading your game from the App Store or Google Play Store. Our setups are flexible, affordable, and can accommodate any game and test structure.
Tailor-made for your game
Pick how often and how long players should play, and when should fill out surveys.
From screen recording, to players thinking out loud, to daily surveys - we capture the entire longitudinal player experience for you.
Self-service or guided
Configure your studies directly on our website, or let us walk you through the process.
- Set up your study online or together with us
- Confirm the setup and upload an iOS or Android build
- Review daily intermediate results
Pinpoint where and why players churn
Understand long-term play and motivation
Watch how players tackle later-game content
Watch the journey
Follow your players‘ journey from the first-time player experience to day 7 and beyond.
Lots of game play
You can have players play for many hours, experiencing lots of later-game content.
Measure fun and enjoyment
Watch players‘ daily progress and track key metrics like fun and understanding with our daily surveys.
Test the difficulty
Test whether your players‘ understanding of the game mechanics grows as fast as your difficulty curve.
Bringing light to your metrics
Longitudinal studies help you understand root causes for unexpected metrics in soft-launch or production. We can design studies that explain your players‘ behavior.
Low day 7 retention?
We can design a study to find out why people churn, and how you can keep them excited for longer.
Levels too difficult?
We help you find out why some levels are too hard. Often this is caused by players not understanding core game mechanics.
We help you find out why players don‘t interact with features as much as you expected.
Videos, surveys, and reports
We make it easy to analyze even long playthroughs by providing you with detailed recordings and documents.
Screen, touch and audio recording
We record the players‘ screen contents, including all touches and their spoken thoughts.
Get structured feedback through surveys. Read each individual player‘s answers and download Excel reports.
We provide automated PDF summaries, as well as custom tailored expert reports for your study
Your game, your test setup
Each study is individual, and our longitudinal setups are built with that in mind: Choose from our study templates, or let us set up a custom test for you.
From multiple daily sessions to natural, self-guided play, we can support nearly any test structure.
Surveys when you want them
Set up different surveys for each day, short surveys after each session or even no surveys at all.
Managed by us
We make sure players stay on track for a speedy turnaround of your study. No worrying about reminders or supporting testers throughout the study — that‘s our job.
Fast setup and turnaround
The ideal delivery date? Yesterday. Our longitudinal studies are well structured and we'll turn them around swiftly.
We can kick off a custom longitudinal study in less than 24h. Our template setups can be ordered 24/7 via our website.
Save time and analyze your study day-by-day, even while it's still running. You can check the intermediate results at any time.
5-day studies are finished after at most 7 days, 7-day studies after 10 days.
Need an expert?
We work with well-known games user researchers to help you design and analyze your longitudinal studies in an optimal way. Expert services for longitudinal studies start at $2500.
We have the players
All of our testers are gamers. Pick the kind of players you want and we will show you how they play your game.
Every type of gamer, from casual to hardcore
Target by games, genres, and demographics
Players play at home on their own devices
Players are from the US, UK, and Canada
No coding required
You can upload any game for iOS or Android. Our technology makes sure that players can play the game.
We automatically add video recording capabilities to your game build. It works with all game engines. Learn more.
Upload any build
We take care of distribution. You don’t need to enter UDID codes or buy an Apple Enterprise certificate.
We remotely disable game builds after a playtest is complete. Learn more.
Get all the details
Players play your game at home on their own devices. PlayestCloud will capture their whole gameplay experience.
Understand your players
We record the players’ screen, their touches and what they have to say at all times.
Our video recording technology is optimized for games and has minimal performance impact.
Understand what your testers are thinking by listening to what they say.
Professional video analysis tools
The PlaytestCloud video player is 100% built for analyzing gameplay videos. It helps you analyze recordings efficiently and share insights with your team.
Fast-forward through the gameplay recording video and quickly get an overview
Export your video & analysis as MP4, CSV or Excel
Share & discuss videos with your team.
Get started now
Create a free account to see all options for longitudinal studies.
No credit card required