See how players play other games for a competitive advantage
Players download the game directly from the store or distribution platform.
Watch players play on the devices they use for gaming every day.
Run the same tests on competitors that you run on your game; and see how they compare.
and explore ways to avoid them in your own games.
"Being able to actually watch players play MONOPOLY GO! felt a little like cheating. It really helped us see how we could improve on an already established feature."
Do you want to study a competitor’s onboarding experience or their week 2 metagame? Or maybe just see how your target players respond to their game?
The only thing that’s different: instead of your own build, point us to where the game can be downloaded from one of the eligible distribution stores!
Use our platform to make annotations to player insights and create clips and reels to share with your team. We also have expert research consultants who can help with this step.
Run tests on your competitors' games using any playtest method. Below, we’ve mapped out a few scenarios where this approach really shines.
Conduct deep dives with fans of leading games. Talk to players and explore their experiences with the games they already love.
How does your game shape up in the wild? Or, if your game has launched: what’s the day 1 experience like compared to its competitors? How about the day 7 experience? Test both games and find out!
Get insights and research value to the game development team before they even have a game to test. Use in-depth qualitative methods to give the team insights about how to design core aspects of the game.
