Concept Testing
Get early (really early!) feedback, and build validated concepts with confidence
Test any format
From napkin sketches to slide decks (and even audio files!), it's never too early for player insights
Hear what players think
Just like in our playtests, players record themselves and think aloud, providing thorough feedback on what they see
De-risk your project
Validate early game decisions while you still have time (and budget) to make big changes

Clarify your vision—before you finish building

Nothing is more frustrating (or expensive) than finding out you've built the wrong thing. Understanding how players will react to aspects of your game through concept testing has traditionally been a high effort, high impact initiative. But on the Player Insights Platform™, you can run these tests at scale and largely automated. And, when 1:1 interviews are needed, we deliver your target players right to your selected calendar slots, handling all logistics so all you need to do is show up.
Use Concept Tests for better game foundations

Early feedback saves time and money in development. Build the right foundations from the start, with unmatched player insights for smarter, data-informed decisions on your game's development—and know you're building the right thing.

Is the art style the right direction to take?
What key mechanics and features should be prioritized for the first playable build?
Do the core pillars resonate with the target audience?
What does the audience expect?

"PlaytestCloud helped us navigate the uncertainties of building a mobile game. We got hands on support with our roadmap and test setup to maximize the value of our tests. They went above and beyond!"

—Jenny Xu, Talofa

How it works

Customize your Concept Test and find out what players think (before it's too late to change)
Choose your setup
Just like with other playtest types, you can specify what type of players, how many players, if you'd like an interview or self-guided review, how long players spend reviewing, your availability (if interviewing), and any surveys you'd like to send.
Choose your concept
Whether a mockup, concept deck, mood board, art style variation, competitor reference, screenshot, rough outline, or a series of questions—nothing is too early or "not ready" to test. We'll share it with your players (or you can, during an interview).
Fastest Concept Test results
Shortly after the start of your study, you'll start to receive recordings, and continue to receive updates throughout the project. If you're running interviews, your results are available after each call. AI annotations streamline your insights process and begin identifying common themes.
We've made it easy
No need to format your concepts or provide elaborate background information. No scheduling hassles. And no calculating and distributing rewards. We do it all so you can focus on your research.

AI Analysis makes insights easy too: feedback is automatically summarized, organized and grouped into themes so you can jump in and take over.

Unmoderated Qualitative Research
at scale!

For the researchers: explore your audience preferences and validate your concept ideas ASAP. Combine methods to get the most robust, representative insights, while leaving no stone unturned.

We’re all about mixed methods here. Qual and Quants are meant to be used together to get the full picture, from broad market patterns and player preferences to in-depth look into player routines, motivations and shenanigans.
Quantitative then Qualitative
(aka Survey then Interview)
Start broad, get big numbers, have player choose and pick their preferred theme, art, pitch, you name it.

Then close-up with interviews to dig deeper into their motivations and expectations, or have them comment a fuller-fledged pitch deck.
Methods Used:
Qualitative then Quantitative
(aka Interview then Survey)
Want to get deep insights into players’s motivations, routine and decisions? Want to get quick feedback on early drafts in order to clarify your vision and direction? Start with interviews or an unmoderated concept test, then expand and quantify findings with surveys to get the big numbers.
Methods Used:

Make better, faster development decisions.

Run a Concept Test and know you're building a hit.
Book a Call
MORE PTC
BlogAbout UsCareersContactPress Kit
LEGAL
Studio Terms of ServiceTester Terms of ServiceKids Privacy Policy
GAME STUDIOS
Start playtesting today on the Player Insights Platform™
Book a Call
Want to get paid to play games?
Apply Here
All trademarks, logos, characters and related items are property of their respective owners.
Legal InformationPrivacy Policy©2025 PlaytestCloud GmbH