Concept Testing

Get early (really early!) feedback, and build validated concepts with confidence
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Test any format

From napkin sketches to slide decks (and even audio files!), it's never too early for player insights

Hear what players think

Just like in our playtests, players record themselves and think aloud, providing thorough feedback on what they see

De-risk your project

Validate early game decisions while you still have time (and budget) to make big changes

Validate and iterate

Test it (before you build it)

Get feedback before it's playable

Nothing is more frustrating (or expensive) than finding out you've built the wrong thing. Or feedback that comes too late to change anything. Traditionally, concept tests are a high effort, high impact initiative where managing player expectations and gathering their feedback are barriers.

On the Player Insights Platform™, you can run these tests at scale and largely automated. And when interviews or live demos are needed, we deliver your target players right to your selected calendar slots, handling all logistics so all you need to do is show up.

Use Concept Tests for better game foundations

Early feedback saves time and money in development. Build the right foundations from the start, with unmatched player insights for smarter, data-informed decisions on your game's development—and know you're building the right thing.

Is the art style the right direction to take?
What key mechanics and features should be prioritized for the first playable build?
Do the core pillars resonate with the target audience?
What does the audience expect?
PlaytestCloud helped us navigate the uncertainties of building a mobile game. We got hands on support with our roadmap and test setup to maximize the value of our tests. They went above and beyond!

How it works

Customize your Concept Test and find out what players think (before it's too costly to change things)

Choose your setup

Just like with other playtest types, you can specify what type of players, how many players, if you'd like an interview or self-guided review, how long players spend reviewing, your availability (if interviewing), and any surveys you'd like to send.

Share your concept

Whether a mockup, concept deck, mood board, art style variation, competitor reference, screenshot, rough outline, or a series of questions—nothing is too early or "not ready" to test. We'll share it with your players (or you can, during an interview).

Review your results

Receive first results in a few hours, full results in a few days. If you're running interviews, your results are available after each call. AI annotations streamline your insights process and begin identifying common themes.

Simple to Start

We've made it easy

No hassles.

No need to format your concepts or provide elaborate background information. No scheduling hassles. And no calculating and distributing rewards. We do it all so you can focus on your research.

AI Analysis makes insights easy too: feedback is automatically summarized, organized and grouped into themes so you can jump in and take over.

Actionable Insights

Unmoderated Qualitative Research at scale!

For the researchers: explore your audience preferences and validate your concept ideas ASAP. Combine methods to get the most robust, representative insights, while leaving no stone unturned.

We’re all about mixed methods here. Qual and Quants are meant to be used together to get the full picture, from broad market patterns and player preferences to in-depth look into player routines, motivations and shenanigans.

Quantitative then Qualitative
(aka Survey then Interview)
Start broad, get big numbers, have players choose and pick their preferred theme, art, pitch, you name it.

Then close-up with interviews to dig deeper into their motivations and expectations, or have them comment a full-fledged pitch deck.
Methods Used:
Qualitative then Quantitative
(aka Interview then Survey)
Want to get deep insights into player's motivations, routine, and decisions? Want to get quick feedback on early drafts in order to clarify your vision and direction? Start with interviews or an unmoderated concept test, then expand and quantify findings with surveys to get the big numbers.
Methods Used:

Make better, faster development decisions.

Run a Concept Test and know you're building a hit.
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