Post Launch Playtesting

Improve Day One+ Retention

Observe players navigating the first week of play to understand churn points, unused features, and fail rates

Build Better Live Ops

Uncover quick fixes, explore new modes and TLEs, and validate content for long-term engagement

Your Players, Your Insights

Invite your own players to playtests and learn how they play, what they think, and why they pay for your game

Continuous Research

Playtesting doesn't end with your game's release

It's a circle, not a line

Soft launches and global launches are opportunities for metrics at a large scale. But metrics aren’t answers—they’re questions. Metrics give data points such as “30% of players drop off here” or “less than 20% of players upgrade here.”

To understand why, post-launch playtesting is key. While some studios wind down their research following launch, those who continually playtest and iterate create a cycle of optimizing and improving player retention.

How it works

Check your live metrics

Review your game's analytics to formulate questions and hypotheses: average session duration, average first session duration, how many sessions per day, time to first purchase, churn points and more.

Define your target audience

Mix fresh new players with existing players from your own community (BYOP: Bring your own players) for the most accurate sampling of players. We'll recruit the exact player demographic and deliver your game right to them, along with instructions.

Review your results

No need to create specialized exports of your game or provide elaborate background information. No scheduling hassles. And no calculating and distributing rewards. We do it all, so you can focus on your research.