Reduce churn and improve engagement with Longitudinal Playtests
Once you start the test, you'll automatically start receiving your first results within 1-2 days (sometimes sooner).
We review each playtest recording for quality and technical issues. If it doesn’t meet our standard, we replace it at no cost.
Videos, transcripts and AI analysis are all automatically added to your dashboard. Easily find what you need and share with your team.
Sometimes called diary studies, longitudinal playtests allow you observe player activity across multiple days.
Identify and understand barriers to retention on Day 3, 5 or 7 and find key causes for churn.
These studies are very effective when you already have retention or benchmark data. A longitudinal study allows you to zoom in on the point of dropoff and find out what's making causing players to churn.
Pick your target players from our panel of more than 1.5 million, using standard demographics like age, gender, location—and advanced criteria including gaming preferences, interests and devices. You can even request players who have already played your game (or your competitor’s!), or who have playtested an earlier build.
Select the length of your playtest, and we guarantee our players will play for that time (sometimes, even longer!). Common playtest orders are for 10, 15, 30 or 60 minutes, but any length is possible.
No need to manually send multiple surveys and compile separate data points. No reminding players to start playing and checking to see if they've started. And no calculating and distributing rewards. We do it all so you can focus on your research.
Observe moments of frustration or dissatisfaction to identify key improvements for retention
