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See what you missed at Insightful:2025, with speakers from PlayStation, Mojang, Tencent & more
Watch real players play your game. Video, audio and touch recording lets you review gameplay like you’re in the room, while transcripts and surveys add context to qualitative data. First Findings AI Analysis highlights major themes, linking right to the supporting clips for evidence and saving you hours watching playbacks.
See all featuresYou need accurate, consistent and high-quality evidence to make critical game decisions, and a platform that delivers every time.
Get insights you can trust from verified players who match your real audience not bots, colleagues or randoms from Reddit.
Learn moreOur sophisticated AI analysis highlights key themes and pinpoints moments of insight to save you hours in reviewing playbacks.
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Scale your insights without sacrificing quality or your team’s time. Focus on analysis, not logistics.
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Use the same tools and players as the AAA studios, with pricing and plans that grow with you.
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Rapid validation from your exact target audience. Move faster and get easier stakeholder buy-in.
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Validating a development roadmap to build the right features for the right players.
See the case studyUncovering challenges with difficulty curves and effective strategies to fix them.
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Sr. Director of PlayStation Studios Research
