Our platform makes games research faster. Our expert researchers take you further. Learn more about our custom research services.
PlaytestCloud has industry-recognized games researchers on staff: people who've shipped research on some of the biggest titles in the world and spent their careers understanding how players think, feel, and behave.
That expertise doesn't just inform our services. It shapes the platform itself: the methods we support, the way results are structured, what our AI surfaces, and how we help studios ask better questions in the first place.
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Director of Research
Ugo has worked on 100+ game titles across PC, console, and mobile — from global AAA publishers like EA, SEGA, Ubisoft, Sony, Gameloft, and Zynga to beloved names like LEGO, Disney, Apple, and Netflix.
He's trained researchers and non-researchers alike in running better studies and turning player insights into decisions that actually move the needle in game development.
And here's something worth knowing: Ugo was a PlaytestCloud customer long before he was on our team.
Senior Researcher & Accessibility Lead
Joe works at the intersection of research, usability, and inclusion — helping studios understand how different players actually experience their games, and building the feedback loops that make those games better.
His work has been recognized in both academic and industry spaces, including Best Paper Awards at the Foundation of Digital Games Conference (2020) and Best Academic Research in Accessibility from Can I Play That (2023).
Joe is also a member of the disability and neurodivergent community. He doesn't just study accessibility — he lives it. That perspective shapes everything he does, and it's exactly why studios trust him to find the barriers they've been missing.
PlaytestCloud's research team has worked with studios at every stage, every size, and every platform. Whether you need someone to run a complex study, sharpen your research practice, or help you build accessibility into your process, we've got experts in-house!
Leverage the expertise of our in-house and external team of industry leaders to produce polished reports with advanced insights and recommendations.
We’ll find the most efficient and effective test setup to answer your research questions, find the right hypothesis, and get the results you need for data-driven game development.
Our team can support use cases outside of the standard platform and audience targeting for an exceptionally unique approach.
Research Advisory helps teams with or without researchers advance their efforts with dedicated office hours, consulting, and a suite of specialized training topics.
Frequent check-ins with our internal experts to support your roadmap, discuss ongoing projects and advance your strategy
Bespoke assets including custom screeners, surveys and templates for more targeted recruiting and precise, unbiased insights
Specialized team training in topics to broaden and deepen capabilities and knowledge, with options for virtual and in-person
Here's a selection of the training sessions available for your team. We also create customized sessions based on your most pressing challenges.
An overview of basics for games user research and playtesting, including methodologies, formats and roadmap building.
Interacting with players while they play, including player interviews and moderated playtests.
A practical training that includes planning, ordering and running playtests within our platform and then analyzing data and extracting insights.
Learn what data points to track from your competitor's games, your own game, and each new version, plus our advice for optimal tracking of player feedback.
The missing piece of the Games UX puzzle. Learn best practices and formats for playtesting your competitor's games to gain insight from your own players.
Guidelines and approaches for building a best-in-class First Time User Experience, with expert feedback on your current FTUE.
Learn why and how your players spend, identify opportunities for reduced friction, then optimize your game's earning engine.
Explore testing with young humans and optimizing your playtests for this highly discerning audience while avoiding common pitfalls.
