Real players.
Real insights.
Accelerated by AI.

Save hours reviewing playtests and get more actionable results with First Findings: our full playtest AI Analysis.

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Watch only the important moments

Key themes and points of friction are automatically categorized, with links right to the moment of insight.

Better context, better insights

Customize your analysis with additional details about your game and research goals to deliver even more accurate results.

Measure what matters

Select your areas of focus and forget the rest, so your First Findings analysis evaluates player feedback the way you will.

We don't replace researchers.
We accelerate them.

You'll find key insights organized by the research categories that matter for your game and your playtest goals. Each summary highlights what's working, what's not and the recurring patterns across all your players' sessions.

Save hours of manual work.

No more endless rewatches, no more spreadsheets. Watch the clips that matter, spot-check the analysis, add your own annotations and move forward with confidence.

Customize your analysis.

Reduce uncertainty and build trust in your results by adding context and focus that produces summaries that match your needs. Adjust, edit, add, remove—you're in control.

Spot patterns, fast.

See emerging themes clearly, without getting lost in the weeds. Sort by observations, insight categories, key phrases and more, then review corresponding clips to validate your assumptions.

Simplify reporting.

Get ready-to-share summaries for your team or stakeholders. Add even more context with clips or reels for even better buy-in through player videos that support each recommendation.

What do researchers think about our AI analysis?

The platform's intuitive setup allowed me to focus on the study rather than logistics. First Findings AI analysis is a game-changer. Previously, extracting valuable insights from playtest videos was a time-consuming task. This new tool is the final piece in making the whole playtest process streamlined from beginning to end!
The report was incredibly helpful! We first did the analysis manually, then looked at the report. It definitely would have saved us a good chunk of time copy-pasting all the positives/negatives/etc into a single doc. The overall recommendation at the end was also a great summary.
Overall, I feel this gives me a good overview of common high level pain points players are experiencing plus easy access to the videos. I also like the phrasing, so I would likely use these summaries in my individual overviews…I would also use the summary to prioritise which videos I would watch first.
It's actually really good and quite close to the conclusions we came to naturally which is good to see, even on a small user sample. Thanks for sending over - my faith in ai has been restored!

Frequently Asked Questions

How much does AI analysis cost?

PlaytestCloud's AI analysis is included at no charge in all plans on all playtests, and does not cost additional Video Tokens to use. Some plans have limitations on report regenerations. Check with your customer success manager for details.

How does AI analysis work?

PlaytestCloud's AI analysis analyzes playtest video transcripts and survey responses to generate annotations, summaries and the playtest report: your "First Findings" designed to highlight where you might uncover crucial insights. Choose up to 6 research categories from a list of 13, add context about your game and share your research questions — and the AI shapes the analysis around all of that. Results show up alongside your playtest videos so insights and evidence stay connected.

What playtest data is used to generate the AI analysis?

The AI-Powered Analysis is based on the transcripts of the playtest videos and the survey responses from players (when PlaytestCloud's survey tool is used). If you choose to add a game description or research questions, that context is also shared with the AI to improve the accuracy of the analysis. No other information regarding the player, game studio, or game is shared with the AI, and no personal data is shared alongside the transcript and survey responses. All playtests within the same order will be analyzed together and separately.

We currently use OpenAI API and have not opted-in for playtest data to be used for training (OpenAI's data usage policy). No personal data of players or our customers is shared with OpenAI.

As the field of AI is rapidly developing, we are constantly evaluating new AI systems to improve AI-Powered Analysis. If we switch to another solution, we will ensure that similar guarantees on data use are in place.

What if something in the AI analysis doesn't seem right?

You can edit and customize all annotations directly, so you are never stuck with something that doesn't sound right. To make sure your insights are correct, all AI generated summaries and observations are individually linked to clips from each playtest that support the analysis.

Can I customize the analysis?

Absolutely! You can describe your game, pick up to 6 research categories from a list of 13 and add your research questions before the analysis runs. The AI uses all of that context to shape the report around your game and your research goals. Not happy with the result? Use "Regenerate Analysis" to update your settings and run it again. Some plans have limiations on regenerations. Check with your customer success manager for details.

Analyze faster.

Spend less time watching playbacks and more time digging deeper.

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