Longitudinal Playtests

Reduce churn and improve engagement with Longitudinal Playtests
Start Testing

Observe and analyze early retention behaviors

Understand what keeps players returning, and what happens at the exact moment of churn

Test mid and late game content

Simulate long-term play to see how experienced players react to later gameplay

See what happens during and after the FTUE

Observe players shifting from newcomer to veteran and how their experience changes

Keep players engaged longer

You know when they churn. Find out why.

Sometimes called diary studies, longitudinal playtests allow you observe player activity across multiple days.

Identify and understand barriers to retention on Day 3, 5 or 7 and find key causes for churn.

These studies are very effective when you already have retention or benchmark data. A longitudinal study allows you to zoom in on the point of dropoff and find out what's making causing players to churn.

How it works

Just tell us who you need and for how long, and we'll handle the rest.

Choose your audience

Pick your target players from our panel of more than 1.5 million, using standard demographics like age, gender, location—and advanced criteria including gaming preferences, interests and devices.

You can even request players who have already played your game (or your competitor’s!), or who have playtested an earlier build.

Choose how long they'll play

Select the length of each playtest session, and how many sessions or days they'll need to play. You can also set the length between sessions, and customize your surveys for each session of play.

Sit back and wait for the results

No need to manually send multiple surveys and compile separate data points. No reminding players to start playing and checking to see if they've started. And no calculating and distributing rewards. We do it all so you can focus on your research.

Use Longitudinal Playtests to find out why players churn

Observe moments of frustration or dissatisfaction to identify key improvements for retention

Is there an issue preventing players from progressing?
Will players continue to return after their initial session?
Is the tutorial missing crucial information?

See a Longitudinal Playtest in action.

See how Supercell used PlaytestCloud to reduce player churn

Read a summary of a Longitudinal Playtest for Clash of Clans, see the insights and find out how our researchers navigated a challenging test setup within our platform.

Download the report