Competitor Analysis

See how players play other games for a competitive advantage
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No build required

Players download the game directly from the store or distribution platform.

Players' own accounts and devices

Watch players play on the devices they use for gaming every day.

Benchmark your game

Run the same tests on competitors that you run on your game; and see how they compare.

Playtest your competitors

Stand on the backs of giants

or just get a peek at how their players play

Every high-grossing title has spent years learning from its mistakes by leveraging—and iterating on—feedback from players. You can avoid those same mistakes by studying those games, and learning where there is room for even more improvement to the player experience.

All the options and methodologies for testing your own game are also available for competitor analysis. This means you can run anything from a quick usability-focused check to a large-scale quantitative analysis of appreciation data, laying the groundwork for your own benchmarking.

Actionable Insights

Use Competitor Testing to inform design challenges.

Observe moments of confusion and frustration in your competitors' games

and explore ways to avoid them in your own games.

What are the market leading titles in our game’s genre doing right?
What are they doing that we could do better?
We have multiple approaches to a tricky game design question: which should we do?
What do players already experience?
"Being able to actually watch players play MONOPOLY GO! felt a little like cheating. It really helped us see how we could improve on an already established feature."

How it works

Customize your Competitor Test to see how competing titles perform

Choose your research questions and method

Do you want to study a competitor’s onboarding experience or their week 2 metagame? Or maybe just see how your target players respond to their game?

Share the live game

The only thing that’s different: instead of your own build, point us to where the game can be downloaded from one of the eligible distribution stores!

Analyze and compare

Use our platform to make annotations to player insights and create clips and reels to share with your team. We also have expert research consultants who can help with this step.

Actionable Insights

Competitor Playtesting
at scale!

Competitor testing can be used for any research method.

Below, we’ve mapped out a few scenarios where this approach really shines.

Test Competitor Assumptions
Conduct deep dives with fans of leading games. Talk to players and explore their experiences with the games they already love.
Methods Used:
Live Game Comparison
How does your game shape up in the wild? Or, if your game has launched: what’s the day 1 experience like compared to its competitors? How about the day 7 experience? Test both games and find out!
Methods Used:
Early Research
Get insights and research value to the game development team before they even have a game to test. Use in-depth qualitative methods to give the team insights about how to design core aspects of the game.
Methods Used:

Use competitor's player insights to outperform them

Run a competitor analysis playtest and see how your game stacks up.
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