Get accurate player insights faster, expand your team's capacity, and spend less of your time on research logistics.
We handle all the logistics and serve up pre-synthesized results ready for your analysis
Shareable, unbiased evidence from real player clips to accelerate decisions and lock in buy-in
Keep up with development sprints without compromising research rigor
Sourcing the right players and guaranteeing completion can be slow or unreliable
Internal playtests and communities don't represent real audiences or actual players
Tight production schedules, logistics and budget make checking iterations unrealistic
Stakeholders want clear answers and briefs, not hours of footage or lengthy summaries
Save hours on setup and logistics; get data quicker so you can analyze, synthesize, and advise.
From quick checks to multi‑cell designs—scale without burning out.
Reduce bias and improve data quality with vetted participants and clear workflows.
Here's why researchers at the best studios in the world trust PlaytestCloud for player insights
Many studios use both. Lab studies are great for controlled, high-touch research. Remote playtesting shines when you need speed, scale, specific audiences and more natural gameplay in a player's real gaming environment.
Players test on their own devices, in their own environment.No more endless rewatches, no more spreadsheets.
Access diverse audiences without location or scheduling constraints.
Document results automatically and speed up the review process with transcripts, automated synthesis and theme sorting
Comparisons from our customers consistently show our playtests cost 20% to 40% of the budget of their lab tests, and the analysis saves even more time.
Is this suitable for rigorous research, or just quick testing?
PlaytestCloud supports both. Many teams use it for early exploratory research and more structured, repeatable studies. You control the study design, tasks, and success criteria. We simply handle recruitment, infrastructure and logistics.
How realistic is the gameplay environment?
Players test from their own devices, in their own environment. That means fewer artificial behaviors and more insight into how your game is actually experienced in the real world. This also makes testing more accessible and your results more accurately reflective of your true players' experience.
Can I export results or share clips outside the platform?
Yes, you can create and share clips from playtest sessions to use in reports, presentations, or discussions with stakeholders. This helps turn player behavior into clear, actionable evidence beyond the platform.
Can I run moderated and unmoderated studies?
Yes, you can choose the format that best fits your research goals, whether that’s large-scale unmoderated sessions or moderated playtests with live observation and follow-up questions.
Do you charge per seat for team access?
No, you can invite teammates and stakeholders to view sessions, review clips, and collaborate on findings without worrying about per-seat fees. That makes it easier to share research broadly and keep everyone aligned.
How does targeting work? Can I choose my specific player profiles?
With basic targeting, you'll specify basic demographics like location, age, gender and gaming interests, and we'll automatically recruit panelists that fit for your playtest. This gives you more realistic feedback from your ideal target audience. Custom targeting goes deeper for even more niche audience targeting. Learn more about player targeting here.
You can also add another recruitment layer to find even more specific players with a custom screener. Our research operations team will work with you to get the exact right players for your playtest.
What if the players don't like the game?
Don't worry, they'll tell you! Panelists are paid regardless of their opinion or if something goes awry. This ensures honest feedback and protects your investment in playtesting. You can even add surveys to see if players would have churned (or paid to keep playing).
