Our marketing team needed you to know: PlaytestCloud unlocks deep market research and consumer insights from your exact target audience (no playtest required).
Run market research at scale (at a fraction of the cost and 10x the speed of an agency)
Segment players by demographics, or go deeper with genres, devices and specific game preferences
Validate new ads and A/B test content concepts before scaling them through paid channels
Select your targeting and our platform automatically recruits your ideal players from our panel of 1.5M
Add links, PDFs, images or mockups directly to the order form
Get unfiltered feedback right from the source—packaged, sorted, transcribed and pre-summarized
Export clips and summaries, add your own notes, and share reports that make next steps obvious (and buy-in a given)
Validate early ideas before investing resources to develop them.
Get early feedback on ads, trailers, store assets or messaging to understand what resonates.
Explore differences across player types, genres, platforms or regions to inform targeting and messaging decisions.
See how players experience grind, rewards, and pacing.
Save time on setup and logistics so you can focus on decisions, not process.
See how players actually react, understand, and engage, instead of relying on assumptions or internal opinions.
Test concepts, messaging, or creative directions early, so you invest with more confidence later.
Do we need a research background to use PlaytestCloud?
No. The platform is designed so teams can run playtests without heavy research setup. And if you do want extra support, our in-house research team can help you shape studies, refine tasks, or sense-check results.
What sorts of things can we test or get feedback on?
Teams commonly test concepts, messaging, ads, trailers, store assets, onboarding experiences, and early gameplay moments — anything players can react to.
Can I export results or share clips outside the platform?
Yes, you can create and share clips from playtest sessions to use in reports, presentations, or discussions with stakeholders. This helps turn player behavior into clear, actionable evidence beyond the platform.
Can I recruit very specific audiences?
Yes—you can target players based on platform, genre familiarity, play habits, region, and more. This makes it easier to run playtests with audiences that actually reflect your player base, not just “people who like games."
Custom targeting goes deeper for even more niche audience targeting, like players who have reached certain levels in specific games, and even more specialized criteria. Learn more about player targeting here.
You can also add another recruitment layer to find even more specific players with a custom screener. Our research operations team will work with you to get the exact right players for your playtest.
Do you charge per seat for team access?
No, you can invite teammates and stakeholders to view sessions, review clips, and collaborate on findings without worrying about per-seat fees. That makes it easier to share research broadly and keep everyone aligned.
